Banijay Kids and Family, the dedicated production, distribution and sales division for children’s programming at Banijay.
Banijay Kids & Family

Totally Spies! Springs into Action

Posted: 28 Mar 2025

Banijay Kids & Family and EMG partner for US-branded trampoline parks activation

Banijay Kids & Family, a global leader in children’s entertainment, behind hit brands Mr Bean and Hello Maestro, today announces a partnership with Entertainment Marketing Group (EMG) for a Totally Spies! branded activation in 100+ trampoline parks across the US.

Launching 17 April 2025, Totally Spies! integrations, exclusive merchandise, and giveaways, will be available at locations across the US including with franchises Altitude Trampoline Parks, Big Air, and Flight Adventure Park. The promotion will be supported through supplementary marketing including advertisements, sweepstakes on local radio in key regions, and a collaborative digital media campaign with the parks, supported by owned Totally Spies! channels. Targeted towards the core 6–9-year-old audience, this activation follows the launch of the latest series in the US on Cartoon Network and Max.

Not only are we encouraging kids to have fun whilst being active, which is totally Alex’s personality, with this activation we are able to offer fans an opportunity to engage with the brand on a deeper level. We strive to foster audience affinity with our brands beyond the screen, and our partnership with EMG will amplify brand awareness with our target audience in the US.
Hannah Clarke
Senior Brand & Marketing Manager, Banijay Kids & Family
We are thrilled to partner with Banijay Kids & Family to bring Totally Spies! to life across trampoline parks in the US. This activation is all about blending fun, adventure, and brand engagement in a way that resonates with kids and families. By creating immersive in-person experiences, supported by digital and radio promotions, we’re helping extend the excitement of Totally Spies! beyond the screen and into real-world play spaces where the brand can truly connect with its audience.
Phil Alexander
CEO, EMG

Totally Spies! is produced by Zodiak Kids & Family France (part of Banijay Kids & Family). Banijay Kids & Family represents global distribution, licensing and merchandising rights for the brand. Recent activity includes integration into Cartoon Network’s Game On! on Roblox, which generated 1.3 million unique users in the first two months on the platform.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.

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