Banijay Kids and Family, the dedicated production, distribution and sales division for children’s programming at Banijay.

Welcome

to Banijay Kids and Family

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A global leader in the children’s entertainment industry.

What we do

Production

We house some of the industry’s biggest talents across our six production companies, as well as working with some of the world’s best talent externally. From live action to animation, we develop and produce the best content for families and children of all ages.

What we do

Distribution

Headed up by Chief Commercial Officer, Delphine Dumont, Banijay Kids & Family Distribution is the company’s commercial arm and dedicated sales division. The team is responsible for the exploitation of linear and non-linear rights for all Banijay’s kids content, plus it drives ancillary activity across all platforms, and through brand licensing and digital exploitation. It represents a diverse catalogue of popular, creative and high-quality animated and live-action brands, that entertain kids and families all around the world.
Banijay Kids & Family Distribution Visit our screening portal

What we do

Digital

The Digital team are experts in content creation, online activation, and audience engagement, managing Banijay Kids & Family’s digital strategy, FAST channels, social media and network on Amazon, Meta, TikTok, X and YouTube.

Banijay Kids & Family’s portfolio of iconic and globally loved shows generates over 130 million views monthly, with nearly 60 billion minutes streamed on major platforms. This is in addition to a strong brand presence across social media, reaching over 30 million users each year. As well as selling their own Google ad inventory, securing digital original commissions, and acquiring digital IPs, the team also manage the content protection business on Meta, Dailymotion, and YouTube.

What we do

Brand & Marketing

Banijay Kids & Family’s Brand & Marketing division is responsible for devising, executing and overseeing the overall global brand and marketing strategies for the business’ standout portfolio of titles.

Working alongside the production, distribution and commercial teams, it amplifies the global performance of the company’s brands.

What we do

Licensing

Banijay Kids & Family’s licensing division supercharges international commercial opportunities for its portfolio of brands, which includes globally renowned Mr Bean, animated spy-fi franchise Totally Spies!, CGI series Shasha & Milo, and iconic preschool brand Topo Gigio.

Working with IP owners and best-in-class partners, the team drives global licensing programmes across multiple categories.

Latest News

Hear what the teams from across Banijay Kids & Family are up to!