A global leader in the children’s entertainment industry.

What we do

Production

We house some of the industry’s biggest talents across our six production companies, as well as working with some of the world’s best talent externally. From live action to animation, we develop and produce the best content for families and children of all ages.

What we do

Distribution

Headed up by Chief Commercial Officer, Delphine Dumont, Banijay Kids & Family Distribution is the company’s commercial arm and dedicated sales division. The team is responsible for the exploitation of linear and non-linear rights for all Banijay’s kids content, plus it drives ancillary activity across all platforms, and through brand licensing and digital exploitation. It represents a diverse catalogue of popular, creative and high-quality animated and live-action brands, that entertain kids and families all around the world.

What we do

Digital

The Digital team are specialists in content creation, SEO indexing, online activation, and audience engagement, overseeing Banijay Kids & Family’s digital strategy, FAST channels, social media, and presence across Amazon, Meta, TikTok, X, YouTube, and VOD platforms.

Banijay Kids & Family’s portfolio of iconic and globally loved shows generates over 200 million views each month across major platforms. This sits alongside a managing strong brand presence on social media, reaching over 30 million users annually. In addition to selling their own Google ad inventory, securing digital original commissions, and acquiring third-party digital IPs for channel management or integration into the network, the team also oversee content protection on Meta, Dailymotion, and YouTube, as well as DMCA enforcement across other platforms.

What we do

Brand & Marketing

Banijay Kids & Family’s Brand & Marketing division is responsible for devising, executing and overseeing the overall global brand and marketing strategies for the business’ standout portfolio of titles.

Working alongside the production, distribution and commercial teams, it amplifies the global performance of the company’s brands.

What we do

Licensing

Banijay Kids & Family’s licensing division supercharges international commercial opportunities for its portfolio of brands, which includes globally renowned Mr Bean, animated spy-fi franchise Totally Spies!, CGI series Shasha & Milo, and iconic preschool brand Topo Gigio.

Working with IP owners and best-in-class partners, the team drives global licensing programmes across multiple categories.